Luciano Cigars Launches Branded Lounge
Luciano Cigars is getting into the cigar lounge business. In collaboration with LIT Cigar Lounge in St. Louis, Missouri, Luciano cigars has opened a branded cigar lounge and is about to open a second.
Unveiled at the end of September, LIT Cigar Lounge is also home to Luciano’s The Dreamer VIP Lounge, which is a stylized space within LIT’s cigar bar decorated with Luciano Cigars branding. “The Dreamer” is a reference to Luciano’s cigar line of the same name.
The next Dreamer VIP Lounge is set to open at Industrial Cigar Co. in Frisco, Texas. Construction of The Dreamer lounge there began in the summer, and while there’s no exact opening date in the books, Industrial hopes to have the space finished by the end of the year.
According to Luciano president and co-founder Luciano Meirelles, these two lounges mark “the first two steps of this global initiative.” According to Meirelles, he intends to open more branded lounges around the United States as well as the world.
“By collaborating with well-established, marquee local cigar retailers to develop branded, luxury spaces, Luciano Cigars plans to expand their brand presence,” he says.
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