Habanos S.A.

Company Highlight

Habanos S.A. is the Cuban organization that oversees the country’s state-run cigar industry. New blends, new brands, information on worldwide sales and marketing all come from the Havana offices of Habanos. The company’s presidency has long been held by two individuals, one from Cuba, the other from Europe, a reflection of the 50 percent ownership in the venture by Britain’s Imperial Brands PLC.

Brands Distributed By Habanos S.A.

Bolivar

This smaller Cuban brand is known for its power, and its namesake Simon Bolivar—the liberator of South America—makes for a fitting image. Created in 1902, the brand once had a vast array of sizes which have been whittled down to only a …

Cohiba

Arguably the most famous cigar brand in the world, Cohiba was created as the personal smoke of Fidel Castro in 1966. Originally available only as gifts of the Cuban government, the brand was launched in 1982 in Spain. The brand sells for a …

Cuaba

The Cuaba name originates from the Taino indians, the indigenous inhabitants of Cuba before the Spanish discovered the island in the fifteenth century. A cuaba was the type of bush the Tainos used to light their cigars. Every Cuaba is …

H. Upmann

Hermann Upmann was a banker who came to Cuba and opened a cigar factory that failed before being taken overy by Menendez y Garcia, who turned it into a success. The H. Upmann brand has some sizes that mimic Montecristo, which was also …

Hoyo de Monterrey

Cuba’s José Gener registered the Hoyo de Monterrey brand in 1865 and the cigar has long been a major name in Cuban cigars. The brand is named after the Basin of Monterrey, which refers to a fertile plantation bought by tobacco grower José …

Montecristo

Created in 1935 in Havana by Menendez Garcia y Cia., Montecristo is a mainstay of the Cuban cigar portfolio. From the diminutive and ubiquitous Montecristo No. 4 to the stately and shapely Montecristo No. 2 (a former Cigar Aficionado Cigar …

Partagás

Don Jaime Partagás created the Partagás brand in Cuba in 1845, and he constructed the majestic Partagás cigar factory as a proud symbol of his brand, which later was run by Ramón Cifuentes until he lost it to nationalization. Cuba’s …

Punch

Created in the mid-1800s, Punch is one of the oldest brands in Cuba's portfolio. The name stems from a humor magazine that was popular in Britain, which was a booming cigar market at the time, and Manuel hoped the name would appeal to …

Ramón Allones

Ramón Allones, founded in 1837, is one of the oldest brands in the Habanos S.A. cigar portfolio that's still produced. Allones himself is credited as the first manufacturer to decorate his boxes with ornate, branded labels. While the brand …

Romeo y Julieta

Romeo y Julieta is one of Cuba’s larger cigar brands, with a vast portfolio of sizes. The brand’s origin dates back to 1875. The Romeo y Julieta Churchill is perhaps the most famous size in the brand, and recent additions using the word …

Trinidad

Trinidad, which gets its name from a Cuban city, is one of the anomalies within Cuba's collection of cigar brands. It started as a commercially unavailable cigar reserved for diplomats and dignitaries. Once the brand was released to the …

Habanos S.A. in the news

Cohiba Siglo De Oro Celebrates Year Of The Rabbit And Major …

January 19, 2023

In a double celebration of sorts, Cuban cigar distributor Habanos S.A. has unveiled the Cohiba Siglo de Oro.

$300 Cohiba 55 Aniversario Released in Switzerland

December 8, 2022

The pricey Cohiba 55 Aniversario Edición Limitada 2021 is now available in Switzerland.

A Special Sancho Panza For Greece And Cyprus

November 21, 2022

Should your travels take you to the Mediterranean basin, keep your eyes open for the Sancho Panza ΟΜΗΡΟΣ, a Regional Edition Cuban cigar made exclusively for Cyprus and Greece.