The Rubin brothers, sons of Alec Bradley founder Alan, have adopted the esthetic of an Eastern art form and applied it to cigars for a high-minded brand called Alec & Bradley Kintsugi. Kintsugi is a Japanese art dating back to the 15th century that places emphasis on imperfection—broken pottery is shattered and then repaired with gold or silver thus highlighting the cracks and bringing a new form. With this concept in mind, the Rubins created Kintsugi as a metaphor for the cigar industry, which they believe is fragmented. Unbroken, however, is the clear rendition of flavor that’s so artfully conveyed by the corona gorda: dried fruit, cinnamon, espresso bean and hazelnut come together for a complete picture.

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